it's chicken, only better.


WHO

al fresco all natural

Creative Director: Sid Murlidhar
Copywriter: Michelle Ellis
Producer: Jonelle Murphy

WHat

Full brand campaign that included broadcast, print, in-store, digital, and social.

 

WHY

al fresco repositioned themselves as the best alternative to cooking with raw chicken. Their fully cooked chicken sausage is everything you need to get to eating dinner faster.


broadcast


Print

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ICON DEVELOPMENT

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