the policy box


WHO

Progressive Insurance

Creative Directors: Sean McBride & Josh Kahn
Copywriters: Iman Omar, Thom Crowley, and Brenna Horrocks
Producer: Phoebe Cole & Sean Vernaglia

WHat

National TV spots featuring Progressive's Discount Policy Box, voiced by Chris Parnell.

WHY

Policy acquisition and awareness, with a side of entertainment.


Creative Director: Josh Kahn
Copywriter: Brenna Horrocks

Creative Director: Josh Kahn
Copywriter: Thom Crowley


Creative Director: Josh Kahn
Copywriter: Thom Crowley

Creative Director: Josh Kahn
Copywriter: Thom Crowley


 

Creative Director: Sean McBride
Copywriter: Iman Omar

Box of Love mentioned on Ad Age