frydrate


WHO

McDonald's

Creative Director: Chris Edwards
Copywriters: Evan Dunn & Chris Edwards
Producer: Sean Vernaglia

WHat

Frydrate is a fully integrated campaign that utilized television, outdoor, radio, web, social media and in-store programs spanning GCM, HCM and ACM markets.

WHY

McDonald's wanted to be top of mind as a beverage destination. We used their iconic fries to show the breadth of their beverage line and encourage everyone to "stay frydrated" this summer.


Frydrate (fri' drate'):  verb | to wash down McDonald's fries with one of 45 different beverage options.


TV


out-of-home