Creative Director: Chris Edwards
Copywriters: Evan Dunn & Chris Edwards
Producer: Sean Vernaglia
Frydrate is a fully integrated campaign that utilized television, outdoor, radio, web, social media and in-store programs spanning GCM, HCM and ACM markets.
McDonald's wanted to be top of mind as a beverage destination. We used their iconic fries to show the breadth of their beverage line and encourage everyone to "stay frydrated" this summer.
Frydrate (fri' drate'): verb | to wash down McDonald's fries with one of 45 different beverage options.