Heist


WHO

Progressive Insurance

Copywriter: Iman Omar

This project went through four rounds with clients but was never launched or produced.

WHat

In 2013 there were 73.6 social gamers. Progressive Insurance aired this national TV spot and we created an online gaming experience for regular folks to attempt a heist of Progressive's most precious item: the Name Your Price® Tool.

WHY

Brand engagement increases tenfold at the launch of a social game with revisit rates of up to 75%. Tablet owners alone spend 50% of their device time with entertainment activities.

Sources: Oracle White Paper & Marketing Charts


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