New Balance

Creative Directors: Mike Howard & Luke Perkins
Copywriter: Melanie Simonich


An integrated campaign platform that celebrates breast cancer survivors all year round—not just in October.


To celebrate a 25 year relationship with the Susan G. Komen Foundation.

Over the past 5 years, #LaceUp365 has established a permanent home on NewBalance.com—going beyond just a cause marketing campaign. See what #LaceUp365 is today.