End Holiday Fatigue Syndrome


WHO

Massachusetts State Lottery

Group Creative Director: Sid Murlidhar
Associate Creative Director & Copywriter: Michelle Ellis
Producer: Lauren Lukacsko

WHat

Full integrated holiday campaign

WHY

The holidays are quickly approaching and let’s be honest, they can often feel like an affliction. Most of us are probably even allergic to them and don’t know the signs…

The Mass State lottery will get you back in the spirit, cure holiday fatigue, and make you the hero of the holidays.


 
 

If you live here, giving is your thing


WHO

Massachusetts State Lottery

Creative Director & Copywriter: Nick Bontaites
Producer: Jonelle Murphy

WHat

Holiday and evergreen broadcast, digital, and social campaign. 

 

WHY

Since 1972 the Massachusetts State Lottery has given back over a billion dollars to cities and towns to help with the things they need most. We took a very non-traditional campaign approach to change industry perceptions.


 
 

holiday magic


WHO

Massachusetts State Lottery

Creative Director & Copywriter: Nick Bontaites
Producer: Jonelle Murphy

WHAT

Holiday broadcast, out-of-home, in-store, digital, and social campaign.

 

WHY

Drive instant ticket sales during the magic of the holiday season.